page contents
Connect with us

Business

MTN MyTunez: Edentek IT Ltd & Other Providers Partner with MTN Nigeria to Launch the MTN “MyTunez” Service

Published

on

addy

The MTN MyTunez product was officialy repackaged and launched in December 2016 with Bilyak Solutions, Edentek IT Limited and Ultima Studio lending their experience in mobile content provisioning to the project. The service has given subscribers the opportunity to allow their personalities seep through to their callers via their caller tunes. With this product, callers can promote their business or embrace their personal style by using either the “Career or Name” Tunez respectively.

An interview with Edentek IT Limited’s CEO and co-founder, Obike Temple revealed that over 200 and 2,000 career and name tunez respectively were ready for users who want to subscribe to the service with many more users sending in requests to either have name tunez created for them or have personal business/career promotion tunez recorded for them simply by sending their career or name to 441.

CAREER TUNEZ: With the current economic clime in Nigeria, many are looking for new ways to name tuneez 2either start up a business or promote their already existing businesses without paying outrageously high amounts for TV, radio or print adverts. This arm of the “MyTunez” product has helped professionals across all works of life use their caller tunes as their personal billboards, advertising their careers and business to callers. Many subscribers have mentioned that they noticed an increase in sales because people who always called them but didn’t know what their profession was could now think of them the moment they needed the services of someone in that profession.

NAME TUNEZ: This arm of the product has been accepted by a wide range of MTNMyTunezsubscribers due to it’s eminent value. A cross section of the users who recently imbibed it’s use have either noticed an
increase in the emotional connections of those who listened to their name tunez saying it was the perfect ice-breaker providing topics for discussions with friends, family and colleagues.

 

 

Click Here to get the codes for all the available career tunes that will definitely help you boost your business and advertise your brand. The platform contains

· Codes of existing Career Tunez for Professionals, Artisans and and More
· Promotional VIDEO with activation details
· Form that allows subscribers request for personalized tunes with their names on it 

It all starts with sending your name or career to 441 or simply texting ” the “tune code” to 4100 (e.g to set the career “Blogger” as your ringback tune, send 0721101 to 4100).   click here to get the code for your own career or name and also learn how you can send the tune as a gift to your friend.

Untitled

Auto

Crisis Deepens as Nissan Issues Fresh Profit Warning Again

Published

on

The woes of the Japanese car giant looks to have deepened by the newly issued profit warning by Nissan while it seeks to recover from Carlos Ghosn’s arrest 

The firm had second cut in its forecast within few months by downgrading its projection for net profit in the fiscal year to March 2019 from 410-billion yen ($3.7-billion) to 319-billion yen.

Nissan appeared to acknowledge the recent difficulties surrounding the Ghosn affair, which has cast questions over the company’s own corporate governance.

Reasons for the downgrade are:

“the adverse operating environment facing the company during the fourth quarter, and the impact of recent corporate issues on sales.”

 “additional expenses arising from the implementation of a warranty extension campaign covering certain vehicles sold in the US market.”

The profit warning came as ex-chairman Ghosn awaits his fate after prosecutors hit him with a fourth set of charges over alleged financial misconduct.

 

In February, Nissan already slashed its full-year forecast, as it revealed that nine-month net profit had dropped 45 percent — a decline the firm blamed on rising raw material costs and foreign exchange difficulties.

It was forced to downgrade its net profit forecast for the fiscal year to March to 410 billion-yen, compared to 500-billion yen earlier.

 

Continue Reading

Business

I’ve always wondered, Why do billionaires buy media empires?

Published

on

An article by Jordan Murray

Although the financial situation for newspapers remains less than ideal, billionaires continue to invest in print media for their institutional worth, with aims to make publications self-sufficient.

If you had $190 million to spare, what would you spend it on?

If you’re Marc and Lynne Benioff, you’d buy a media empire. The flamboyant CEO of Salesforce and his wife purchased the publication from Meredith Corporation a few weeks ago, quickly distancing themselves from the magazine’s editorial direction.

It was a decision that was made, Marc admits, without much forethought, and its spontaneity is as much a product of his outsized personality as it is of his wealth. Indeed, the large cash infusion represents a boon for Time, but represents only around three per cent of the Benioff’s net wealth. It’s endemic of a larger trend in business of high-earning CEOs bankrolling print media to insulate cultural institutions from economic and technological changes.

Marc Benioff, CEO of Salesforce

Marc Benioff, CEO of Salesforce

While many are grateful for Benioff’s financial infusion, others are suspicious of his motives and the pressures he might exert on the newspaper’s editorial position. For his part, Benioff has moved to assuage those concerns, with Time’s chief content officer Alan Murray saying the Benioffs were willing to “put journalistic integrity ahead of corporate gains”.

Otherwise, Benioff’s purchase of Time appears to be an effort to preserve the periodical, as opposed to turning it into a vehicle for his political views. That hasn’t comforted some sceptics though, who have witnessed the financially precarious situation that arises when business leaders expect returns on their investments.

Why would anybody buy a newsroom?

It’s easy to compare billionaires with an interest in media empires to Charles Foster Kane, Orson Welles’ ruthless newspaper magnate. The truth is often more complex than that. Some CEOs, like Jeff Bezos, purchase flagging institutions not out of pity but out of a profit motive. Bezos, after all, was initially unmoved at the prospect of purchasing a business that haemorrhaged money and that he didn’t know much about.

However, he saw the opportunity as having a greater sense of rightness to it. “If this were a financially upside-down, salty snack food company, the answer would be no,” Bezos reasoned, “But as soon as I started thinking about it that way, I started to realize The Washington Post is an important institution.”

“If this were a financially upside-down, salty snack food company, the answer would be no,” Bezos reasoned, “But as soon as I started thinking about it that way, I started to realize The Washington Post is an important institution.”

Nowadays, The Washington Post is profitable, thanks to Bezos’ technological direction as much as his financial contributions. He has remained outside the newsroom, and has instead focused on the newspapers’ economic situation, preferring not to think of his contribution as a “philanthropic endeavour”.

A comparable situation arose for Laurene Powell Jobs, when her Emerson Collective purchased The Atlantic in July 2017, saying that “there’s a door between Emerson and the Atlantic, but it only swings from the Atlantic into Emerson; it doesn’t open in the other direction”.

Like Bezos’ approach, the emphasis wasn’t on editorial direction as much as it was on improving the economic function of the publication itself, which Jobs managed to do. Although the financial situation for newspapers remains less than ideal, billionaires continue to invest in print media for their institutional worth – an often-achievable goal, as newspapers are relatively inexpensive investments – with aims to make the publications self-sufficient.

Laurene Powell Jobs

Laurene Powell Jobs

Do things always work out?

In contrast to those two particularly fortunate cases, other entrepreneurs aren’t quite as committed to the outcomes of their chosen publication, quickly losing patience with their investment and becoming eager to rid themselves of it.

Perhaps the most notorious example of this is Joe Ricketts, whose purchase of Gothamist prefaced an attempt to merge the idiosyncratic vehicle for snark and culture with his own New York-centric outlet, DNAInfo. The arrangement lasted for only eight months, in which time both newsrooms complained about mismatched agendas. When the staff of both publications attempted to unionise, Ricketts simply shut both down and walked away from the situation.

Similarly, Peter Barbey purchased The Village Voice in 2015 promising that he was “flat-out serious about getting The Voice to be a major Manhattan publication”. Three years later, he unceremoniously shut down printing, citing “business realities”.

Such billionaire investments in newspapers are met with suspicion by the journalists who work for them not because they portend maleficent editorial direction, but because they often become more accountable to the economic concerns of one person. Much like any other business, if there isn’t a model for self-sufficiency to work towards, that often means that the end is in sight.

Much like any other business, if there isn’t a model for self-sufficiency to work towards, that often means that the end is in sight.

So, what happens next?

In conversation with CNBC, Joshua Benton, director of Nieman Journalism Lab at Harvard, cited several reasons for why billionaires choose to become involved in media, including “a mixture of … sincere appreciation of the art form, … a desire to see it flourish … [!and!] a sense of civic responsibility”.

Moreover, the chance for growth in an industry that has struggled to adapt to digital distribution is immense and has proven profitable under the right leadership. Ultimately, the emphasis isn’t about establishing a vehicle for personal retribution. It’s about product differentiation and, eventually, financial returns.

It’s not difficult to appreciate how Benioff views the matter; he believes that there are two types of CEOs, those committed to improving the state of the world, and those who are not.

When he purchased Time, he was acting on that impulse, believing that print journalism deserved attention. It doesn’t mean he’s prepared to throw away a significant sum of money. It means that he’s willing to help a beleaguered industry through challenging times, with the sort of leadership and business expertise only an eccentric, carefree CEO can bring.

Continue Reading

Facebook

Advertisement
Flag Counter
Advertisement

Trending

Copyright © 2018 Anttention Media. All rights reserved