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Senegal promotes African female entrepreneurs.

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Africa has the highest number of women entrepreneurs but they face more hurdles on the way to business success than their male counterparts.

Maty Ndiaye a Senegalese businesswoman founded Kaya, a shop in Dakar selling clothes, toys and products for children.

But the business stalled when she needed funding to grow and Ndiaye was forced to shut down her store due to lack of capital.

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Like many entrepreneurs on the continent, access to resources and opportunities are limited, and even more so for women.

“I wanted to borrow 5 million with a micro financing body and they asked me to bring the 5 million, to put it in an account as a guarantee and afterwards they would lend me 5 million. I found that outrageous. So it’s really hard when we want to develop our business and we need money to inject in the business, it’s really hard to get access to that type of financing,” she said.

However, a new networking initiative founded by French businesswoman, Aude De Thui is determined to change that.

Women In Africa (WIA) is an organisation that aims to support and fund businesses led or managed by African women.

The group recently held its first regional Summit in Dakar, bringing together over 180 women entrepreneurs from 15 different countries.

WIA recently held a Women’s Forum in Senegal, with specific focus on the challenges and solutions faced by African female entrepreneurs like Ndiaye.

“Women suffer today because they don’t get enough support, enough guardiance and they don’t have access to financing. And women forums are often about well-being or personal themes.

I participate in economic summits because I want to put women back in the economy and give them a voice because they inspire trust and also because the world needs to focus on Africa,” De Thui said.

Speakers and experts were also on hand to give master classes and share their business experiences, as well as putting women in touch with investors and helping them pitch their ideas.

“By participating in this forum it has allowed me to believe in myself more but in particular to believe in the woman that I can become, like these women leaders that I have met and with whom I took a lot of pleasure talking to and exchanging with,” said 17-year-old Fatou Khouleh Wade, who dreams of being a railroad engineer.

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Concealed fake dollar worth $20m found by Kenyan police.

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The Criminal Investigation body in Kenya has disclosed that they have five personnel in custody following to the fake dollar worth  $20m (£15m).



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Two source familiar with the situation states that, the fake dollars was found in Barclays Bank, Nairobi. alleged to be owned by an investor, although further investigation is still on progress.

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Top 10 Digital Marketing Agencies For Small Businesses In Nigeria

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With the fresh burst of small businesses in Nigeria, it is worthy of not to discover those agencies that are best suited to bring your campaign to life for the best price too while still maintaining the desired quality.

This bouquet involves online adverts, SEO, website designs, native advertising, social media advertising, email advertising to mention just a few. This 2019, here are some digital marketing agencies you need to be looking at in no particular order of relevance.

 

1. Brand Envoy Africa (Digital Marketing Agency).

Brand Envoy Africa is a digital marketing and brand management agency. They offer services such as marketing consultation, digital marketing, product activation events, social media management services, placing adverts on newspapers, website design and email marketing services. BE aids businesses in reaching more customers and increase sales using digital, traditional and social media channels.

Services offered by this digital agency include; Digital Marketing, Social Media Marketing, Search Engine Optimization, Email campaigns, Website Design, Print/newspaper Advert Placement, Product Activation Events, Social Media Handle Management and Product Design.

2. De Swamp Formula (Creative Agency)

De Swamp Formula is a full-suite African marketing and interactive agency that also handle digital briefs.
They were founded in 2009 and their creativity has helped many small businesses position themselves to compete with sector big-wigs. One thing that stands out with this company is their style of communication which could be narrowed to down to great copywriting skills.

They have worked with a lot of emerging businesses across Africa as well as helped a lot of big brands achieve more market share. They have cross sector experience which is obvious in the range of companies they have worked with.

Their core services are Creative Marketing Communication, Out-Of-Home Advertising, Website Designing,  Building Platforms for Governmental Organisations and Creative Designs.

 

3. Anakle (Marketing Agency)

Anakle is a digital agency, building experiences for online and offline audiences. Services offered by Anakle include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development & UX Design.

The team at Anakle specializes in developing strategy and executes campaigns for clients and agencies. The technology team has executed application development and user experience optimization projects for top brands across Africa.

 

4. CKDigital (Creative Agency).

CKDigital is a digital creative agency on a mission to help businesses succeed through exceptional digital services, focused on results.

CKDigital is made up of a team of professionals passionate about what they do with a culture of excellence. CKDigital works with brands of different sizes – multinationals, SMEs, and start-ups.

5. Cregital (Creative Agency)

Creative Digital Agency based in Lagos Nigeria. Cregital helps brands and businesses make digital and smart impressions.

Cregital reduces the bureaucracy found at traditional agencies by working closely with clients to understand their business objectives and help them grow within their budget.

6. Dodo (Design Agency)

DODO is a creative agency that helps businesses stand out in the market. Through human-centered processes, this design agency helps brands build unique experiences for customers.

Services offered by DODO includes – Brand Strategy and Identity Design, Print and Packaging Design, Website Design (UX and UI Design), Customer Experience Design, Digital Marketing, Customer Research, and Data Visualization.

7. Ellae Creative (Creative Agency)

Ellae is an energetic and talented creative agency based in Lagos, Nigeria. The agency blends intelligent creativity with a sincere collaborative approach, consistently delivering powerful results through brand, communication, creative and other digital channels for clients.

At the heart of Ellae is a team of creative and strategic professionals, all sharing in the same creative passion, philosophy, and firm belief in the power of great ideas.

8. Amplify (Marketing Agency)

Amplify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.

The team at Amplify is made up of digital marketers, technology enthusiasts, designers, social community managers and innovative and creative change-makers using technology to create more memorable digital experiences for brands across the African continent.

9. Bytesize (Marketing Agency)

Bytesize is a full-service digital communications agency in Nigeria that combines consumer research, creativity, and insight to transform your business.

The digital marketing agency is specialised in delivering precise strategic thinking and digital marketing direction that can turn your rapidly concept from vision to reality.

10. Wild Fusion (Marketing Agency)

Wild Fusion is the leading digital marketing agency in Nigeria. It is the first certified partner of Google Adwords in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.

They are dedicated to offering a wide array of marketing services which include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Creative Development, Web Analytics, SEO, Customer insights and Training.

NOW WE BROUGHT THEM TO YOU, YOU SHOULD KNOW…

that getting an agency that could deliver on that brief with apt concentration is a tough task because agencies who have a bigger, more prominent clientelle base will usually handle jobs for little clients with a little less more concentration and attention to detail (not always the case though).

 

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