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Invest in Ethiopia, Ethiopia President appeals to Investors.

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Ethiopia’s president, Sahlework Zewde appealed to investors in South Africa to invest in her country, arguing that government has deliberately put in place an enabling environment.

Zewde, who was attending the inaugural session of the Africa Investment Forum, held in South Africa, highlighted the projects being done by Ethiopia to attract investment.



“In terms of infrastructure, we have an electric, railway, and the Ethiopian Airlines. All of this helps in attracting investors,” she said.

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South African, companies including the telecommunications giant, MTN, have expressed interest in entering the Ethiopian market, that has previously been dominated by state enterprises.

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President Sahleowk also noted that the private sector will play a critical rôle in helping Ethiopia achieve its ambitious 2025 economic targets.

“We have a target to move the country to another level. The main focus for economic growth is making Ethiopia the manufacturing hub of Africa. We plan to be there by 2025,” she said.

Zewde is expected to have a bilateral meetings with several South African government officials on the sidelines of the forum.

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Business

Top 10 Digital Marketing Agencies For Small Businesses In Nigeria

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With the fresh burst of small businesses in Nigeria, it is worthy of not to discover those agencies that are best suited to bring your campaign to life for the best price too while still maintaining the desired quality.

This bouquet involves online adverts, SEO, website designs, native advertising, social media advertising, email advertising to mention just a few. This 2019, here are some digital marketing agencies you need to be looking at in no particular order of relevance.

 

1. Brand Envoy Africa (Digital Marketing Agency).

Brand Envoy Africa is a digital marketing and brand management agency. They offer services such as marketing consultation, digital marketing, product activation events, social media management services, placing adverts on newspapers, website design and email marketing services. BE aids businesses in reaching more customers and increase sales using digital, traditional and social media channels.

Services offered by this digital agency include; Digital Marketing, Social Media Marketing, Search Engine Optimization, Email campaigns, Website Design, Print/newspaper Advert Placement, Product Activation Events, Social Media Handle Management and Product Design.

2. De Swamp Formula (Creative Agency)

De Swamp Formula is a full-suite African marketing and interactive agency that also handle digital briefs.
They were founded in 2009 and their creativity has helped many small businesses position themselves to compete with sector big-wigs. One thing that stands out with this company is their style of communication which could be narrowed to down to great copywriting skills.

They have worked with a lot of emerging businesses across Africa as well as helped a lot of big brands achieve more market share. They have cross sector experience which is obvious in the range of companies they have worked with.

Their core services are Creative Marketing Communication, Out-Of-Home Advertising, Website Designing,  Building Platforms for Governmental Organisations and Creative Designs.

 

3. Anakle (Marketing Agency)

Anakle is a digital agency, building experiences for online and offline audiences. Services offered by Anakle include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development & UX Design.

The team at Anakle specializes in developing strategy and executes campaigns for clients and agencies. The technology team has executed application development and user experience optimization projects for top brands across Africa.

 

4. CKDigital (Creative Agency).

CKDigital is a digital creative agency on a mission to help businesses succeed through exceptional digital services, focused on results.

CKDigital is made up of a team of professionals passionate about what they do with a culture of excellence. CKDigital works with brands of different sizes – multinationals, SMEs, and start-ups.

5. Cregital (Creative Agency)

Creative Digital Agency based in Lagos Nigeria. Cregital helps brands and businesses make digital and smart impressions.

Cregital reduces the bureaucracy found at traditional agencies by working closely with clients to understand their business objectives and help them grow within their budget.

6. Dodo (Design Agency)

DODO is a creative agency that helps businesses stand out in the market. Through human-centered processes, this design agency helps brands build unique experiences for customers.

Services offered by DODO includes – Brand Strategy and Identity Design, Print and Packaging Design, Website Design (UX and UI Design), Customer Experience Design, Digital Marketing, Customer Research, and Data Visualization.

7. Ellae Creative (Creative Agency)

Ellae is an energetic and talented creative agency based in Lagos, Nigeria. The agency blends intelligent creativity with a sincere collaborative approach, consistently delivering powerful results through brand, communication, creative and other digital channels for clients.

At the heart of Ellae is a team of creative and strategic professionals, all sharing in the same creative passion, philosophy, and firm belief in the power of great ideas.

8. Amplify (Marketing Agency)

Amplify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.

The team at Amplify is made up of digital marketers, technology enthusiasts, designers, social community managers and innovative and creative change-makers using technology to create more memorable digital experiences for brands across the African continent.

9. Bytesize (Marketing Agency)

Bytesize is a full-service digital communications agency in Nigeria that combines consumer research, creativity, and insight to transform your business.

The digital marketing agency is specialised in delivering precise strategic thinking and digital marketing direction that can turn your rapidly concept from vision to reality.

10. Wild Fusion (Marketing Agency)

Wild Fusion is the leading digital marketing agency in Nigeria. It is the first certified partner of Google Adwords in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.

They are dedicated to offering a wide array of marketing services which include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Creative Development, Web Analytics, SEO, Customer insights and Training.

NOW WE BROUGHT THEM TO YOU, YOU SHOULD KNOW…

that getting an agency that could deliver on that brief with apt concentration is a tough task because agencies who have a bigger, more prominent clientelle base will usually handle jobs for little clients with a little less more concentration and attention to detail (not always the case though).

 

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Business

Aliexpress Unite Deals With Kenyans.

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Kenya’s mobile operating firm Safaricom, has secured a deal with China’s largest e-commerce company.



The deal will enable Kenyan shoppers to buy goods on the Aliexpress.com site, run by Chinese e-commerce giant Alibaba Group, using Kenya’s M-Pesa mobile payment service for online shopping.

“This obviously then opens up a lot more opportunity because today customers on this platforms are limited by, you must have a credit card to be able to pay.

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M-Pesa was launched in 2007 to offer Kenyans without bank accounts a network to transfer cash via mobile phones. It now offers a range of payment services, loans and savings to more than 21 million people in the country.

Now we will actually be able to, you will now be actually able to pay for the product or service that you are buying using M-Pesa, and you pay for it in Kenya shillings currency,” said Sylvia Mulinge, Safaricom’s Chief Customer Officer.

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