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Nike hand Man City kit Supplying over to Puma.

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Puma has signed a long-term strategic partnership with English Premier League champions, Manchester City, taking over from Nike, as it seeks to make up for the loss of Arsenal to German rival, Adidas, the sportswear company said on Thursday.

British media have reported the deal could be worth 50 million pounds a year, more than double what Nike was paying, making it the third biggest in English soccer, behind Adidas’s sponsorship of Manchester United and Nike’s partnership with Chelsea.

Puma Chief Executive Bjorn Gulden declined to comment on the cost but said the agreement included a fixed retainer, a bonus depending on sporting achievements and a royalty component.



“We think we are getting a fair deal,” Gulden told Reporters. “Man City is the best team in that league.

“They are very forward-thinking and extremely analytical with the way they approach the game and the business,” he said.

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Man City beat Chelsea to retain the Carabao Cup on Sunday and is second in the Premier League, with a chance in the FA Cup and European Champions League.

Under Gulden, Puma has sought to rebuild its reputation in sports performance gear, signing a raft of sponsorship deals with top soccer sides including German league leaders Borussia Dortmund, Italy’s AC Milan and France’s third-placed Marseille.

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We need a major club in each market,” he said.

The deal with City also includes sister clubs in Australia, Spain, Uruguay and China, and will go beyond on-pitch performance to football culture in areas such as music, gaming and fashion, Gulden said.

Gulden said soccer sales in Europe were likely to stagnate or be lower this year after the 2018 World Cup, but other markets, such as China and Latin America, were growing.

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24 Hours Across Africa

Rwanda ban Burundi,s music star ahead of annual festival

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Burundian musician Jean Pierre Nimbona, popularly known as Kidum, has told the BBC he is confused by Rwanda’s decision to ban him from playing at the upcoming Kigali Jazz Fusion festival.

Kidum is one of Burundi’s biggest music stars and has performed in Rwanda for the past 16 years.

But a police official phoned the musician’s manager to warn that he would only be allowed to make private visits to Rwanda.

“[My manager was told] Kidum is not supposed to perform, tell him to leave. If he comes for private visits fine, but no performances,” the musician told BBC’s Focus on Africa radio programme.

The mayor of Rwanda’s capital said that in this instance permission had not been sought from the authorities for him to perform at the festival in Kigali.

Kidum was a leading peace activist during Burundi’s civil war between 1993 and 2003 and used his songs to call for reconciliation.

The 44-year-old musician said he had never had problems with Rwandan authorities until recently when three of his shows were cancelled at the last minute – including one in December 2018.

That month Burundi had banned Meddy, a musician who is half-Burundian, half-Rwandan, from performing in the main city of Bujumbura.

Kidum said he was unsure if the diplomatic tensions between Burundi and Rwanda had influenced his ban.

“I don’t know, I don’t have any evidence about that. And if there was politics, I’m not a player in politics, I’m just a freelance musician based in Nairobi,” he said.

He said he would not challenge the ban: “There’s nothing I can do, I just wait until maybe the decision is changed some day.

“It’s similar to a family house and you are denied entry… so you just have to wait maybe until the head of the family decides otherwise.”

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24 Hours Across Africa

Zimbawe’s doctor goes missing after masterminding strike

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Fearless Zimbabwe’s minister of health has called on the government to address insecurity lapses that has lead to the disappearance Peter Magombeyi, the head of a doctor’s union, who disappeared on Saturday.

Fears are rising over the fate of Zimbabwe medical doctor Dr Peter Magombeyi after he sent a message to say he had been abducted in that country by unknown persons – apparently for demanding a “living wage”.

An AFP report earlier on Sunday quoted the Zimbabwe Hospital Doctor’s Association (ZHDA) as saying Magombeyi had not been heard from since he sent a WhatsApp message on Saturday night saying he had been “kidnapped by three men”.

Zimbabwe doctors, who earn a miserly equivalent of about R3 000 are on strike to press for better wages, equipment and medicines in state hospitals.

The ZHDA has reportedly accused state security forces of abducting the doctor because of his role in organising work stoppages.

This week some doctors said the death of deposed Robert Mugabe, 95, in a Singapore hospital on 6 September was an indication of how bad health services in Zimbabwe

“Dr Magombeyi’s crime is only to ask for a living wage for his profession. This is a reflection of the troubles born out of refusal to implement Political Reforms.”

The Zimbabwe government led by Emmerson Mnangagwa has not publicly commented on the doctor’s disappearance

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