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Nike hand Man City kit Supplying over to Puma.

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Puma has signed a long-term strategic partnership with English Premier League champions, Manchester City, taking over from Nike, as it seeks to make up for the loss of Arsenal to German rival, Adidas, the sportswear company said on Thursday.

British media have reported the deal could be worth 50 million pounds a year, more than double what Nike was paying, making it the third biggest in English soccer, behind Adidas’s sponsorship of Manchester United and Nike’s partnership with Chelsea.

Puma Chief Executive Bjorn Gulden declined to comment on the cost but said the agreement included a fixed retainer, a bonus depending on sporting achievements and a royalty component.



“We think we are getting a fair deal,” Gulden told Reporters. “Man City is the best team in that league.

“They are very forward-thinking and extremely analytical with the way they approach the game and the business,” he said.

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Man City beat Chelsea to retain the Carabao Cup on Sunday and is second in the Premier League, with a chance in the FA Cup and European Champions League.

Under Gulden, Puma has sought to rebuild its reputation in sports performance gear, signing a raft of sponsorship deals with top soccer sides including German league leaders Borussia Dortmund, Italy’s AC Milan and France’s third-placed Marseille.

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We need a major club in each market,” he said.

The deal with City also includes sister clubs in Australia, Spain, Uruguay and China, and will go beyond on-pitch performance to football culture in areas such as music, gaming and fashion, Gulden said.

Gulden said soccer sales in Europe were likely to stagnate or be lower this year after the 2018 World Cup, but other markets, such as China and Latin America, were growing.

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24 Hours Across Africa

Tottenham appoint Mourinho as New Coach

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Tottenham Hotspur had experienced a woeful start in their domestic league, the club board of directors has terminated Mauricio Pochettino four years deal.

Jose Mourinho signed a three-year contract until the end of the 2022/23 season.

Tottenham sit 14th in England’s top flight after picking up just three wins from their opening 12 games and were eliminated from the League Cup in September by fourth-tier Colchester United.

Speaking on his appointment, Mourinho said: “I am excited to be joining a club with such a great heritage and such passionate supporters. The quality in both the squad and the academy excites me. Working with these players is what has attracted me.”

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24 Hours Across Africa

Brazil win U17 World cup after beating Mexico

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Brazil bags another remarkable win to tally its Under-17 World Cup trophy by beating Mexico.

The host team, Brazil leaves it late to triumphed a 2-1 win at the Bezerrao stadium.

thanks to Lazaro Vinicius Marques’ 93rd-minute goal to made the difference.

Mexico – winners of the showpiece tournament in 2005 and 2011 – looked on track to add a third title to their collection when Bryan Alonso Gonzalez Olivan headed home the opener in the 66th minute.

But Brazil, playing in front of legends Ronaldo and Cafu, rallied courtesy of Kaio Jorge’s questionable penalty with six minutes of regulation time remaining.

Brazil then completed the comeback deep into stoppage time when Lazaro volleyed home a last-gasp winner.

The victory added to Brazil’s successes in 1997, 1999 and 2003 as they moved within one of Nigeria’s record of five championships.

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