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What to Expect in Content Marketing in 2015



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The past year (2014) had brought with it certain trends to the content space. A targeting system that takes the stage in which the buyer is on the sales cycle into consideration, a rise in video content and more research and tact involvement in creating content. A few points will also be added to this list this year as the digital content marketing space warms up.

Audio is Back

The audio monetization trend has been on the increase as big companies suddenly realized that there is really no reason why this cannot be monetized alongside the video elements of their content offerings. Content sales persons will present their thoughts, marketing messages and ideas using the audio channel since this requires less resources and budgets. This will see the rise of various content generation companies who will end up not putting in too much financial investments.

Content is getting Better

Many companies are re-allocating their budgets to focus more on creating better content instead of more content. This will tighten up the content space against “Lacklustre content”. Content marketing professionals are now telling pointed stories about their customers who are in line with their long- term business plans and strategies. This is achieved by creating the content around their audience with the audience as the primary focal point and not creating content FOR the audience.

Generated Content

Having a company send out content with their name on it is awesome but the great guys who work in companies are fast becoming forces to be reckoned with in the content generation chain. Employees of businesses which run on a B2B model build trust and engage customers a lot more easily than the company channels would ever do.

Employees who tweet, share and create online content on behalf of their employers tend to have a lot of impact within their primary circles thereby becoming effective distribution channels for content.

Telling and Selling Stories

Not quite a while back, social media was where we all came to garner media mileage and share content but this era is over as new social media platforms inspire new means of selling content using stories as a medium. Telling stories that have your employees as the stars, demonstrates key benefits of your product or simply showcases one of your customers via social media are good ways to start up on this point.

These are upcoming trends that would definitely put eyeballs on content this year and beyond.

by Temple Obike

Linkedin: Digital Content Africa Group

Twitter: @swampsage

Facebook: De Swamp Formula

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24 Hours Across Africa

Nissan to recall over 40,000 cars due to malfunction of brake fluid leak



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Japanese automaker gaint Nissan says,  it’s recalling nearly 400,000 vehicles in the U.S. because of a braking system defect that could cause them to catch fire.

Users and Owners are advised to park affected vehicles outside and away from structures if the anti-lock brake system warning light comes on for more than 10 seconds.

The Japanese automaker says a pump seal may become worn down and cause brake fluid to leak. “If the warning is ignored … the brake fluid leak may potentially create an electrical short in the actuator circuit, which in rare instances, may lead to a fire,” the company says in documents sent to the National Highway Traffic Safety Administration.

The recall affects four different models in the U.S.: the Nissan Murano SUV, model years 2015 to 2018; Maxima sedans, model years 2016 to 2018; and the Infiniti QX60 and Nissan Pathfinder SUVs, model years 2017 to 2019.

Nissan says in a statement emailed to NPR that it is working on a fix and that owners of affected vehicles will be notified beginning in early December 2019. “Once the remedy is available, owners will receive a final notification letter asking them to bring their vehicle to an authorized Nissan dealer or INFINITI retailer to have the remedy work completed at no cost for parts or labor,” the company says.

This isn’t the first time Nissan has had problems with brake fluid leaks. Last year, for example, Nissan recalled more than 215,000 vehicles. The automaker says vehicles in the 2018 recall that haven’t been repaired are included in the current recall.

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24 Hours Across Africa

World food prices hike for first time in five months: U.N. FAO



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World food prices rose for the first time in five months in October, boosted by jumps in quotations for sugar and cereals, the United Nations food agency said on Thursday.

The Food and Agriculture Organization (FAO) food price index, which measures monthly changes for a basket of cereals, oilseeds, dairy products, meat and sugar, averaged 172.7 points in October, up 1.7% on the previous month and 6.0% year-on-year.

FAO also predicted that cereal production would be 2.704 billion tonnes in 2019, slightly lower than its last forecast.

The FAO sugar price index jumped 5.8% from September levels, largely because of expectations of lower supplies in the year ahead following forecasts of large reductions in sugar output in India and Thailand.

The cereal price index rose 4.2%, with wheat and maize export prices climbing on the back of reduced crop prospects in several major producing countries and “robust trade activity”. By contrast, rice prices fell, hit by subdued demand and expectations of an abundant basmati harvest.

The vegetable oil price index increased 0.5% to reach its highest level in more than a year, while the meat price index rose 0.9%, driven by higher import demand especially from China.

By contrast, the dairy price index dropped 0.7% in October, as lower quotations for cheese offset increases in those for skimmed and whole milk powders, FAO said.

FAO lowered its forecast for global cereal production in 2019 by some 2 million tonnes, pegging world cereal output at 2.704 billion tonnes, but still up 1.8% from 2018 levels.

The U.N. agency said worldwide coarse grain production in 2019 was seen at 1.425 billion tonnes, down 1.3 million on the previous forecast.

Wheat output was seen at 765 million tonnes, down nearly 1 million tonnes on the last outlook, but still on course to set a new record and up 4.5% on 2018 levels.

The forecast for global rice production was put at 513.4 million tonnes, little changed on the previous forecast and slightly below 2018 levels.

Source: Reuters

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