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What to Expect in Content Marketing in 2015



The past year (2014) had brought with it certain trends to the content space. A targeting system that takes the stage in which the buyer is on the sales cycle into consideration, a rise in video content and more research and tact involvement in creating content. A few points will also be added to this list this year as the digital content marketing space warms up.

Audio is Back

The audio monetization trend has been on the increase as big companies suddenly realized that there is really no reason why this cannot be monetized alongside the video elements of their content offerings. Content sales persons will present their thoughts, marketing messages and ideas using the audio channel since this requires less resources and budgets. This will see the rise of various content generation companies who will end up not putting in too much financial investments.

Content is getting Better

Many companies are re-allocating their budgets to focus more on creating better content instead of more content. This will tighten up the content space against “Lacklustre content”. Content marketing professionals are now telling pointed stories about their customers who are in line with their long- term business plans and strategies. This is achieved by creating the content around their audience with the audience as the primary focal point and not creating content FOR the audience.

Generated Content

Having a company send out content with their name on it is awesome but the great guys who work in companies are fast becoming forces to be reckoned with in the content generation chain. Employees of businesses which run on a B2B model build trust and engage customers a lot more easily than the company channels would ever do.

Employees who tweet, share and create online content on behalf of their employers tend to have a lot of impact within their primary circles thereby becoming effective distribution channels for content.

Telling and Selling Stories

Not quite a while back, social media was where we all came to garner media mileage and share content but this era is over as new social media platforms inspire new means of selling content using stories as a medium. Telling stories that have your employees as the stars, demonstrates key benefits of your product or simply showcases one of your customers via social media are good ways to start up on this point.

These are upcoming trends that would definitely put eyeballs on content this year and beyond.

by Temple Obike

Linkedin: Digital Content Africa Group

Twitter: @swampsage

Facebook: De Swamp Formula

24 Hours Across Africa

Apple unveils new iPhone 11 with a triple-camera



Apple Inc (AAPL.O) caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix.

The announcements came at the company’s biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price.

The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. The service will not be available in China when it launches, nor will the Apple Arcade video game subscription.

Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service. That catapults the new service into a rarified group of companies.

“I think the pricing on the Apple TV service was definitely a positive surprise,” said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. “That’s why you’re seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku. Clearly, that was a positive that people were happy to hear.”

There was no bundle with Apple Music or other services as some analysts had expected. But Ben Bajarin, an analyst with Creative Strategies, said the TV service, a $5 a month “Arcade” gaming service and the base model iPhone 11, seem designed to draw in users for the longer term.

“We weren’t expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were,” Bajarin said. “They know once consumers get into their ecosystem, they don’t leave.”

Apple said its new iPhone 11 will come with two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. Prices start at $699, down from last year’s new iPhone that started at $749.

The more expensive iPhone 11 Pro will have three cameras on the back – wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at $999. The iPhone 11 Pro Max with a bigger screen starts at $1,099. The new phones are available to order Friday and will start shipping Sept. 20.

Rivals including Huawei Technologies Co Ltd and Samsung Electronics Co Ltd (005930.KS) already sell phones with three cameras on the back. While Apple once tested the upper limits of what consumers would pay for a phone, it is now giving ground on prices, even making older models available at significant discounts to the latest technology.

“Consumers absolutely still care about cameras. That’s why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “Apple was playing a bit of catch up, but Apple did bring their game, particularly on the video side of the camera, where I do think they’ll have the leg up.”

Analysts expect Apple will sell around 200 million iPhones in the next year, in addition to other devices, and while many of those will be in China, it ensures at least tens of millions of potential viewers for the subscription service.

Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said Apple’s lower priced iPhones “aren’t exciting on the surface, but the low streaming price may suck in some new subscribers.” Apple shares gained 0.8%.

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24 Hours Across Africa

Oando has announced the discovery of Gas in Niger Delta



Oando plc through its molecule subsidiary oando energy resources (OER) on wednesday said it has made a correlation gas and quantum discovery in its fields in the Niger delta

A disclosure sent to the Nigerian Stock Exchange said the project is a joint venture arrangement among the Nigerian National Petroleum Corporation (NNPC).

Details showed that the NNPC owns 60 per cent stake in the project, while Oando and NAOC, the operator controls 20 percent each.

The discoveries were made in the deeper sequences of the Obiafu-Obrikom fields, in OML61, onshore Niger Delta, the oil firm said.

The Obiafu-41 Deep appraisal/exploration well has reached a total depth of 4.374m encountering an important gas and condensate accumulation within the deltaic sequence of Oligocene age comprising more than 130m of high quality hydrocarbonbearing sands, it said.

The company added that the find amounts to about 1 trillion cubic feet of gas and 60 million barrels of associated condensate in the deep drilled sequences.

The discovery is part of a drilling campaign planned by the Joint Venture aimed at exploring near-field and deep pool opportunities as immediate time to market opportunities.

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