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Entrepreneurs, Keep That Awesome ‘Idea’ Safe.

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Ideas they say change the world and almost everyone gets an idea from time to time. It’s one of the true hallmarks of a true leader and entrepreneur. It’s therefore very disturbing that many people deprive themselves of the joy of seeing tiny thought seeds grow into a business, product or achievement but would rather grab some other peoples ideas and deploy them.

This reality scares entrepreneurs into holding on to their ideas or the core of it. Which results in lack-lusture and verbose presentations,  little or no trust for staff and a reluctance to reach out to potential investors or companies who could actually turn their business stories around and more.  Although it’s a good thing to be careful, the anxiety pangs which gnaw at us (entrepreneurs) regarding this situation barely even surface most times.

Instead of entertaining fear, learn how to use this to your benefit. It’s common practice now to see companies who encourage innovation and submission of awesome ideas from external developers, inventors and providers because it helps them lower research, development and staffing costs (all activities that ordinarily woud require more funds on a corporation-level). Most right-thinking companies would not even consider stealing ideas because of the associated demerits like litigation, negative PR and decline in future quality staffing.

It’s the real world and I won’t pretend that there are no companies out there who though they wouldn’t outrightly steal your idea might try to improve on it, change a name or two before giving you the boot. With this in view you could file for intellectual property rights that prevent this

It’s time to protect yourself and ideas with some of these suggestions which have worked both on personal and corporate levels

Product/Idea Creation Process Knowledge- Your idea and product most definitely has a method to it’s production which you could learn by going online or going to production plants. This would tell you how and where to source the individual components that form your product.  This would enable you know the details you can freely provide when presenting to future investors, companies or discussions to have with partners who have been properly and legally engaged.

Conduct a Conclusive Product Research- Dig into the library archives, go online, subscribe to journals or simply outsource this activity to a research firm. Learn how other similar products before yours worked. With this new-found knowledge-bank, you should discover the uniqueness of your product or idea and know the level of information to either include or give away during pitches or presentations without negatively affecting your chances.

Learn and Learn- Book for industry tradeshows, fairs or workshops to stay updated on what is trending. Afterall, this should help you notice when some familiar-sounding product drips off the lips of some company who you’ve presented your products to in the recent past.

Choose Wisely- Do a background check on company antecedents before you jump into a business relationship with them. Ask the business friend that has been trusted to tell all entrepreneurs the whole truth “Google”. It will boot up information on litigations, previous partnerships and more. This will inform your next steps.

Be Reasonable and Realistic- We often see creators who over-value their products or ideas when in talks with potential investors. The fact that they are even talking with you means that they see value and would be willing to exchange money for what you have. An over-ambitious demand on the other hand would achieve the reverse because a company that has been given an idea which they are passionate about but can’t have most naturally would try to see if they could add that value themselves or get some other people who could do it for less (with some changes of course). Though this isn’t necessarily the honest option, it might still be good to remember that companies are afterall run by real live “humans.

 Stay Ahead of the Curve- In applying for provisional patents, try to take your own idea from within by imagining how an external company trying to plagiarise your work would approach it.

Go out there and open up the possibilities of letting your idea or product add value to us all without the attached fear of having it stolen. Fear and entrepreneurship are linked in a weird kind of way. So let that fear fuel your decisions to get the right information and then apply it correctly.

Have a great and productive day

Written by Temple Obike .

Twitter: @swampsage

Facebook: De Swamp Formula

Linkedin: Digital Content Africa

24 Hours Across Africa

Apple unveils new iPhone 11 with a triple-camera

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Apple Inc (AAPL.O) caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix.

The announcements came at the company’s biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price.

The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. The service will not be available in China when it launches, nor will the Apple Arcade video game subscription.

Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service. That catapults the new service into a rarified group of companies.

“I think the pricing on the Apple TV service was definitely a positive surprise,” said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. “That’s why you’re seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku. Clearly, that was a positive that people were happy to hear.”

There was no bundle with Apple Music or other services as some analysts had expected. But Ben Bajarin, an analyst with Creative Strategies, said the TV service, a $5 a month “Arcade” gaming service and the base model iPhone 11, seem designed to draw in users for the longer term.

“We weren’t expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were,” Bajarin said. “They know once consumers get into their ecosystem, they don’t leave.”

Apple said its new iPhone 11 will come with two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. Prices start at $699, down from last year’s new iPhone that started at $749.

The more expensive iPhone 11 Pro will have three cameras on the back – wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at $999. The iPhone 11 Pro Max with a bigger screen starts at $1,099. The new phones are available to order Friday and will start shipping Sept. 20.

Rivals including Huawei Technologies Co Ltd and Samsung Electronics Co Ltd (005930.KS) already sell phones with three cameras on the back. While Apple once tested the upper limits of what consumers would pay for a phone, it is now giving ground on prices, even making older models available at significant discounts to the latest technology.

“Consumers absolutely still care about cameras. That’s why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “Apple was playing a bit of catch up, but Apple did bring their game, particularly on the video side of the camera, where I do think they’ll have the leg up.”

Analysts expect Apple will sell around 200 million iPhones in the next year, in addition to other devices, and while many of those will be in China, it ensures at least tens of millions of potential viewers for the subscription service.

Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said Apple’s lower priced iPhones “aren’t exciting on the surface, but the low streaming price may suck in some new subscribers.” Apple shares gained 0.8%.

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24 Hours Across Africa

Oando has announced the discovery of Gas in Niger Delta

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Oando plc through its molecule subsidiary oando energy resources (OER) on wednesday said it has made a correlation gas and quantum discovery in its fields in the Niger delta

A disclosure sent to the Nigerian Stock Exchange said the project is a joint venture arrangement among the Nigerian National Petroleum Corporation (NNPC).

Details showed that the NNPC owns 60 per cent stake in the project, while Oando and NAOC, the operator controls 20 percent each.

The discoveries were made in the deeper sequences of the Obiafu-Obrikom fields, in OML61, onshore Niger Delta, the oil firm said.

The Obiafu-41 Deep appraisal/exploration well has reached a total depth of 4.374m encountering an important gas and condensate accumulation within the deltaic sequence of Oligocene age comprising more than 130m of high quality hydrocarbonbearing sands, it said.

The company added that the find amounts to about 1 trillion cubic feet of gas and 60 million barrels of associated condensate in the deep drilled sequences.

The discovery is part of a drilling campaign planned by the Joint Venture aimed at exploring near-field and deep pool opportunities as immediate time to market opportunities.

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