Spotify, the world-renowned online music streaming platform, has announced that Davido, the Nigerian music star, is the most streamed artist in four countries including Nigeria, Canada, France, and the United Kingdom. The streaming giant revealed that Davido’s music had featured on over 10 million user-generated playlists on its platform, showcasing his popularity amongst fans.
Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, praised Davido’s ability to create music that captured the elusive, exhilarating energy that his fans across the world had connected with since his earliest releases. Okpala noted that data from Spotify indicated that Davido was one of the biggest Afrobeats exports and had a significant following outside of Africa, particularly in the United States.
Spotify also promoted Davido’s album, ‘Timeless’, on a billboard in New York’s Times Square, acknowledging the star’s global appeal. The album, which features a host of diverse collaborators, has been celebrated by fans and artists alike. Meanwhile, Audiomack, another music streaming platform, recently took to Twitter to announce that Davido’s ‘Timeless’ album had garnered over 12 million streams in its first 24 hours, breaking the platform’s record for the most streamed album ever.
The news of Davido’s success highlights the growing global appeal of Afrobeats, a genre of music that originated in Nigeria and is now gaining traction worldwide. As one of the pioneers of this genre, Davido has successfully bridged the gap between the Nigerian music industry and the international market. His success is a testament to the potential for African artists to break into the global music scene, leveraging platforms like Spotify and Audiomack to reach a broader audience.
Overall, Davido’s success on Spotify and Audiomack is a testament to his hard work and dedication to his craft. As a global star, he continues to inspire young artists in Nigeria and beyond to push boundaries and explore new avenues for creative expression. With his unique sound and infectious energy, Davido is poised to continue making waves in the global music scene, cementing his place as one of Afrobeats’ biggest stars.