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MTN MyTunez: Edentek IT Ltd & Other Providers Partner with MTN Nigeria to Launch the MTN “MyTunez” Service

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The MTN MyTunez product was officialy repackaged and launched in December 2016 with Bilyak Solutions, Edentek IT Limited and Ultima Studio lending their experience in mobile content provisioning to the project. The service has given subscribers the opportunity to allow their personalities seep through to their callers via their caller tunes. With this product, callers can promote their business or embrace their personal style by using either the “Career or Name” Tunez respectively.

An interview with Edentek IT Limited’s CEO and co-founder, Obike Temple revealed that over 200 and 2,000 career and name tunez respectively were ready for users who want to subscribe to the service with many more users sending in requests to either have name tunez created for them or have personal business/career promotion tunez recorded for them simply by sending their career or name to 441.

CAREER TUNEZ: With the current economic clime in Nigeria, many are looking for new ways to name tuneez 2either start up a business or promote their already existing businesses without paying outrageously high amounts for TV, radio or print adverts. This arm of the “MyTunez” product has helped professionals across all works of life use their caller tunes as their personal billboards, advertising their careers and business to callers. Many subscribers have mentioned that they noticed an increase in sales because people who always called them but didn’t know what their profession was could now think of them the moment they needed the services of someone in that profession.

NAME TUNEZ: This arm of the product has been accepted by a wide range of MTNMyTunezsubscribers due to it’s eminent value. A cross section of the users who recently imbibed it’s use have either noticed an
increase in the emotional connections of those who listened to their name tunez saying it was the perfect ice-breaker providing topics for discussions with friends, family and colleagues.

 

 

Click Here to get the codes for all the available career tunes that will definitely help you boost your business and advertise your brand. The platform contains

· Codes of existing Career Tunez for Professionals, Artisans and and More
· Promotional VIDEO with activation details
· Form that allows subscribers request for personalized tunes with their names on it 

It all starts with sending your name or career to 441 or simply texting ” the “tune code” to 4100 (e.g to set the career “Blogger” as your ringback tune, send 0721101 to 4100).   click here to get the code for your own career or name and also learn how you can send the tune as a gift to your friend.

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24 Hours Across Africa

Samsung embroiled in ‘One China’ row after K-pop star pulls out

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The world’s number one smartphone maker Samsung Electronics became the latest global brand to face criticism Wednesday for damaging China’s “territorial integrity”, with a Chinese K-pop star ending an endorsement contract.

The row broke out after Chinese viewers noticed that the South Korean tech giant offers different language versions of its website for users in Hong Kong, China and Taiwan — in English, simplified Chinese and traditional Chinese.

All three appear as choices in a list of ‘countries’.

Beijing is very sensitive about anything it perceives as portraying semi-autonomous Hong Kong and Macau or the self-ruled democratic island of Taiwan — which it views as a renegade province awaiting reunification — as separate countries.

Hong Kong has become a particularly thorny issue for Beijing in recent weeks with the financial hub plunged into months of pro-democracy protests.

Chinese K-pop star Zhang Yixing — popularly known as Lay, from the boyband Exo — on Tuesday cancelled his agreement with Samsung for it allegedly “hurting the national feelings of Chinese compatriots” by maintaining the separate websites.

The hashtag “#ZhangYixing Ditches Samsung#” went viral on China’s Twitter-like Weibo with his cancellation notice being viewed 840 million times in the 20 hours after it was posted.

“Its act of blurring the sovereignty and territorial integrity of our country has seriously hurt the national feelings of our compatriots, which we strongly condemn,” Zhang’s Chinese agency said in a statement on its official social media account on Weibo.

Zhang had been a Samsung Electronics brand ambassador in China since December. The firm declined to comment when contacted by AFP.

The move comes days after several luxury retailers apologised for labelling the semi-autonomous cities of Hong Kong and Macau and the self-ruled island of Taiwan as separate countries.

Austrian jewellery company Swarovski apologised Tuesday for “hurting the feelings” of Chinese people after calling Hong Kong a separate country on its website.

Luxury brands Versace, Coach, and Givenchy also all apologised this week for making perceived affronts to China’s national sovereignty with T-shirts listing Hong Kong and Taiwan as separate countries.

The row also cost them the support of their Chinese brand ambassadors as the companies scrambled to minimise any potential damage in the lucrative mainland market.

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24 Hours Across Africa

‘Develop viable gemstones, jewellery market’

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Experts have urged the federal government to develop an environment conducive for marketing gemstones, and jewellery, to increase their contribution to the national gross domestic product, (GDP).

They also said this would mark a milestone in the quest to build a vibrant mining sector with a wide variety of gemstones and precious metal for making ornaments for local and international markets.

According to experts at Stakeholders Consultative workshop on gemstones and Jewelry industry in Nigeria, the industry presents tremendous opportunities for investment and value addition and can employ people at different levels along the value chain, such as miners, goldsmiths, dealers etc.

Prof. Theo Smeets of the University of Trier, Germany, said the government has a lot to do to boost both local and international markets for precious metal, especially with the growing population of women.

He also noted that legal frameworks will equally galvanise the industry, and instead of exporting raw materials, citizens will be able to process them in-country and get more products in the local market.

Permanent Secretary, Federal Ministry of Mines and Steel Development, Dr Abdulkadir Muazu, disclosed that the industry could generate a total of $350 million worth of foreign exchange on an annual basis.

He also said Nigeria was so endowed with precious metal, “the key policy question we have asked ourselves is: ‘why has Nigeria not been internationally-recognised as an important gemstone destination?’”

According to him, Sri Lanka has a long history of gemstones, but it was its government’s commitment to reforms that began over three decades ago that has given her a globally-competitive edge.

“There is a huge international market potential for Nigeria’s gemstones, but it is losing vast business opportunities, value and revenue to illegal activities and smuggled to Germany, China, Brazil, U.S., etc.”

Contributing, Project Coordinator of MINDIVER, Utsu Linus Adie, said they are trying to reverse unfavourable market trend for gemstones, and create a robust jewellery market and promote export.

He equally said the government intends to develop a skilled workforce by creating community jewellery market in all the states of the federation within a five- year period.

“Our target is to emulate is India, who are today the global leaders in gems and jewellery, contributing 29 per cent to world jewellery consumption. We only generate $2 million worth of it.”

Reviewing gemstone resources, Niron Ajibade, maintained that there are many products, and when adequately harnessed will grow the nation’s economy; create jobs and wealth.

Ajibade therefore called on the government to build a sustainable jewellery industry by organising training programmes; create linkages, quality and assurance markets as well as finance the gemstone sector.

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