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How Google Tracks Your Invalid Ad-sense Clicks

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AdSense is a well-known Pay Per Click (PPC) program from Google, which helps publishers to make handsome money from their online content. Unfortunately site owners especially newbies always try to follow some illogical methods to make quick money. AdSense or any other PPC programs for that matter, is like a tree, which needs to be carefully brought up from the small plant for many years to get a fruit from the grown tree. Trying to cheat will kill your own benefit and most probably results in banning your account for lifetime. Moreover, once the site is marked for web spam, it is not possible to get other advertisers making the whole idea of making money from your site in vain. Here are some ideas how Google could track your invalid activities and suspect the source of traffic to your site.
Nevertheless, do not attempt any means of traffic not inline with AdSense publisher’s guidelines from Google.
IP Address
Clicking on the own ads is the first and primary mistake a new publisher tends to do. Besides the content quality data like geographical location and IP address from which you apply for an account are collected when you apply for AdSense. It is easy to detect whether the click is originated from the same IP from which you access your AdSense account or applied AdSense account.
Using Proxy
Most of proxy server’s IP are well known to all major advertising companies including Google. For example, AdSense ads may not even show when viewed using some VPN services. On top this, clicking ads through proxy will undoubtedly result in banning your account.
Cookies
Cookies are used in almost all Google services like Gmail, Webmaster Tools, Analytics, etc. though it is common to use multiple Gmail accounts; any clicks on the advertisements can easily be tracked with the cookies set in the browser.
Google allows displaying ads from multiple AdSense account on a single web page without exceeding the ad limit. Even you can add multiple accounts in AdSense iOS app to monitor revenue from many accounts. This may be required in many cases like managing clients or family members. The only thing not allowed is to apply or get multiple AdSense account for a single personal and generating invalid click by any means. It is easy for Google to track down the origin of each click and compare the data to check the legitimacy.
Click Pattern
Google Detects Invalid AdSense Clicks
Besides all the above factors click pattern will clearly indicate whether it is intentional or artificial click over the period of time. For example, assuming your site is getting 1000 visitor per day with more than 50% traffic from US. If the click pattern shows 90% clicks are received outside of US it is clear case for suspicion though it could be real. But it can’t continue for long time, which will indicate Google that the publisher itself arranges the clicks.
Google also tracks the browsing pattern of the users to display interest-based ads. Continuous clicking of ads from a single computer can easily be tracked by Google using cookies, IP and ISP. Even you delete browser cache, the geographical click pattern will clearly indicate the origin of clicks. If you can see the origin of traffic down to the city level in Google Analytics, Google can well use their own data to find invalid clicks.
CTR
This is a simple rule to find the illegitimate activities on the site. Click Through Rate or CTR is the ratio of number click to number of page views in percentage term. Consider the below example for a month:
Number of click – 300
Number of page views – 1000
Monthly CTR = (300/1000)*100 = 30%
30% CTR means every 3 out of 10 users should click one ad which can happen few days legitimately but definitely will not happen over few months. Since this will directly affect the advertisers who pay money to Google through their AdWords account, AdSense accounts with high CTR will be under scrutiny before getting banned.
Traffic Source
This is one of the tricky points; today a site can’t exist without promoting through social media. With every social media sites like Facebook, Twitter, etc. have their own search engine and advertising programs they are direct competitors to Google. From AdSense perspective, it is recommended to monitor the traffic ratio of a site closely. Receiving large number of clicks from social referrals indicates Google that it could be an inflated clicks from the publisher’s own friends and circles.
Besides social media, publishers tend to use traffic or click exchanges to increase the traffic. This is completely against AdSense policies and getting more traffic without appropriate search ranking is a clear indication in the direction of account ban.
Ad Placement on the Page
It is not always necessary to generate invalid clicks from external sources like click exchanges and bots. There are other means of visually motivating users to click by placing ads nearer to images and displaying “Click Here” type of text messages above the ad. Google AdSense bot crawls each page (similar to search bot) to grasp the content in order to serve relevant ads. With highly sophisticated crawling mechanism finding out such a silly techniques is rather not a real task for Google.
Conclusion
These are some of the ideas how Google could track down the invalid AdSense clicks to protect advertiser’s money. With one of most used search engines Google could rather have many other mechanisms to easily validate a click. Hence, instead of spending time on such illegitimate techniques follow the some simple and acceptable guidelines to improve your AdSense revenue.

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Grab CEO: “We’re targetting another $2 billion funding this year”😶

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Southeast Asia’s biggest ride-hailing firm “GRAB” said, just weeks after it announced funding of over $4.5 billion in the largest private financing round in the region ever that it expects to raise another $2 billion from strategic investors this year.

They were expecting to raise a total of $6.5 billion capital this year,”. The funding was going to be a combination of equity plus debt all in a bid to quickly expand their business lines in financial services and food delivery.

Grab is also looking to make at least six investments or acquisitions this year, said Tan, adding that the Singapore-headquartered company had no need for a stock market listing.

Grab’s massive financing round started shortly after it bought Uber’s Southeast Asian operations in March 2018 and, in return, Uber acquired a 27.5 percent stake in Grab’s business.

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Jeff Bezos keeps Amazon voting power in divorce settlement

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Amazon.com Inc Chief Executive Officer Jeff Bezos will retain voting control of his entire $143 billion stake in the company under a divorce settlement with his wife, MacKenzie Bezos, who will own 25 percent of those shares, the couple said on Thursday, removing uncertainty over control of the online retailer.

The world’s richest couple had announced their impending divorce in a joint Twitter statement in January, causing some to worry that Jeff Bezos could wind up with less Amazon voting power or that he or MacKenzie would liquidate large positions.

 

“It takes the issue off the table, with less turbulence than you might have expected,” said an investor, whose company owns several million dollars worth of Amazon shares but who asked for anonymity because of a firm policy.

MacKenzie Bezos will wind up with a stake in Amazon that is worth roughly $36 billion. Her shares represent a 4 percent stake in Amazon, according to a regulatory filing by the company. The Amazon shares will make her the world’s third-richest woman while Jeff Bezos will remain the world’s richest person, according to Forbes.

The couple, who tweeted separately on Thursday, disclosed that under their settlement MacKenzie will give up her interests in the Washington Post, which Jeff Bezos bought in 2013 and which has been a frequent target of criticism from U.S. President Donald Trump, and the rocket company Blue Origin he founded in 2000.

“Grateful to have finished the process of dissolving my marriage with Jeff,” MacKenzie Bezos said in her tweet outlining the agreement, the first and only post from an account created this month.

The two did not provide any further financial details about the settlement.

“INFLUENCE WOULD BE THE SAME”

Amazon, the world’s biggest online retailer, said in the filing that 4 percent of its outstanding shares would be registered in MacKenzie Bezos’ name after court approval of the divorce, which is expected to occur in about 90 days.

The petition for divorce was filed in Washington state, a person familiar with the matter said.

Jeff Bezos, whom Amazon listed in its most recent proxy statement as its single largest shareholder with a 16.3 percent stake, will keep sole voting authority over the shares unless MacKenzie donates them to a nonprofit or sells them in the open market.

 

Jeff Bezos, 55, is seen as essential to Amazon’s meteoric growth and stock price rise since he founded the company as an online bookseller in 1994. He has credited MacKenzie, 48, for her support when he uprooted the young couple to Seattle from New York to launch Amazon.

“When I think about Amazon, and the influence Bezos has on Amazon, I would argue his influence would be the same if he had 51 percent shares outstanding or 1 percent. I think his influence is dictated by his vision for Amazon,” D.A. Davidson analyst Tom Forte said.

MacKenzie Bezos’ stake in Amazon is worth more than the market values of nearly 70 percent of the components of the S&P 500.

The settlement suggests that Amazon will be spared the kind of boardroom battle that has plagued other companies whose owners are dealing with family rifts, even though the divorce had jolted the once-private Bezos couple into the public spotlight.

Jeff Bezos re-tweeted MacKenzie’s statement and added in a separate post that he was grateful “for her support and for her kindness in this process.”

Liat Sadler, a San Francisco matrimonial lawyer, said the settlement should put investors at ease.

“They’ve done a lot of work behind the scenes to make their breakup as amicable as it seems,” she said. Still, Sadler added, “Without knowing what cash she received, I have no idea how favorable it was to him or not.”

The day the couple announced their separation on Twitter, the National Enquirer promised to reveal an affair by Jeff Bezos that it claimed had ended their marriage, contrary to the couple’s statement that they were on a “long period of loving exploration and trial separation.”

The U.S. tabloid then published alleged photos and intimate text messages between Bezos and his new partner, former television news anchor Lauren Sanchez.

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