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How to Earn more AdSense Revenue

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AdSense displays highest bid ad

Maximize your revenue potential by displaying Google ads on every page of your website. Google displays relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads on your web pages through an auction. When the web page with AdSense ad script is opened, the ad script sends an ad request to Google server to retrieve an appropriate targeted ad for your page content. Based on the ad request Google server starts the auction instantaneously and when it’s over, AdSense automatically displays the text or image ad that will generate the maximum revenue for the ad request and enables your to earn more AdSense revenue from your sites.

AdSense Performance Reports

AdSense Performance Reports

With the help of Google Webmaster Tools and Google Analytics you can monitor your revenue by Country and target your traffic from where you get more visitors.

Monitoring is also possible based on the search queries leading visitors to your site, Operating System and Browser used to view your site and Device used like Desktop, Tablet or Mobile.

Make extra money with a Google search box

Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer, since they can search from where they are, it takes just minutes to implement and you pay nothing to participate.

AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page. Learn how to add custom Google Search Box to your site.

AdSense for search offers you the following:

  • Choose the site to search – You have a option to choose your site, a collection of sites you own or the entire web.
  • You can also prioritize and restrict searches to specific sections of sites.
  • Customize the look and feel of your search box by choosing the colors and location of the ads
  • The option to host the results on your site or have Google host them for you.
  • Monetizing search results pages with targeted ads.

How does Google target ads to AdSense for search queries?

AdSense for search uses Google search to return search results to end users. The search results that appear on a AdSense for search results page will be very similar to those that appear on Google.com. Google ads are targeted to these results based on our targeting algorithm, which takes words and phrases included in the query and matches them to relevant ad campaigns.

Ads are also matched to the language of the query. For example – a search using a Chinese query will generally return ads in Chinese language. Ads in other languages may also appear due to advertisers’ targeting decisions.

Tips for more AdSense revenue

Even Google AdSense is the one of the highest paying programs for webmasters, the sole responsibility of making use of it lies in publisher’s hand. You need not own a site with millions of daily page views to earn handsome money from AdSense. Generally optimizing your site for better user and search engine experience is more than sufficient to attract and retain nominal traffic for earning handsome money from AdSense.

Generic tips:

  • Do it yourself, it may take sometime but the yield will be big at the end.
  • Do not try any cheap tricks, after all its for money and be honest to yourself.
  • Do not expect huge income with few days of effort, it may take a year for you to create a site of 200 pages on your own and bring enough traffic.
  • Do not copy other people’s content, this will not help you in long run or you will be banned for life time.

Specific tips:

  • Write a niche content and retain your unique visitors by offering RSS feed of your content.
  • Place the ad codes in appropriate places in your web pages.
  • Optimize your site for Search Engines and do not try free traffic exchanges.

The Google ads you are displaying on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser’s ad is shown on your site. Google will pay you a portion of the amount paid by the advertisers for either activity on your website.

The best way to find out how much you will earn is to sign up for AdSense and start showing ads on your web pages. There is no cost, no obligation, and getting started is quick and easy.

Once you are a part of Google AdSense, you can view your earnings any time with the Performance Reports by logging in to your account. You will be able to see the total number of page and ad unit impressions, ad clicks, click through rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over a period of time through this program.

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Top 10 Digital Marketing Agencies For Small Businesses In Nigeria

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With the fresh burst of small businesses in Nigeria, it is worthy of not to discover those agencies that are best suited to bring your campaign to life for the best price too while still maintaining the desired quality.

This bouquet involves online adverts, SEO, website designs, native advertising, social media advertising, email advertising to mention just a few. This 2019, here are some digital marketing agencies you need to be looking at in no particular order of relevance.

 

1. Brand Envoy Africa (Digital Marketing Agency).

Brand Envoy Africa is a digital marketing and brand management agency. They offer services such as marketing consultation, digital marketing, product activation events, social media management services, placing adverts on newspapers, website design and email marketing services. BE aids businesses in reaching more customers and increase sales using digital, traditional and social media channels.

Services offered by this digital agency include; Digital Marketing, Social Media Marketing, Search Engine Optimization, Email campaigns, Website Design, Print/newspaper Advert Placement, Product Activation Events, Social Media Handle Management and Product Design.

2. De Swamp Formula (Creative Agency)

De Swamp Formula is a full-suite African marketing and interactive agency that also handle digital briefs.
They were founded in 2009 and their creativity has helped many small businesses position themselves to compete with sector big-wigs. One thing that stands out with this company is their style of communication which could be narrowed to down to great copywriting skills.

They have worked with a lot of emerging businesses across Africa as well as helped a lot of big brands achieve more market share. They have cross sector experience which is obvious in the range of companies they have worked with.

Their core services are Creative Marketing Communication, Out-Of-Home Advertising, Website Designing,  Building Platforms for Governmental Organisations and Creative Designs.

 

3. Anakle (Marketing Agency)

Anakle is a digital agency, building experiences for online and offline audiences. Services offered by Anakle include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development & UX Design.

The team at Anakle specializes in developing strategy and executes campaigns for clients and agencies. The technology team has executed application development and user experience optimization projects for top brands across Africa.

 

4. CKDigital (Creative Agency).

CKDigital is a digital creative agency on a mission to help businesses succeed through exceptional digital services, focused on results.

CKDigital is made up of a team of professionals passionate about what they do with a culture of excellence. CKDigital works with brands of different sizes – multinationals, SMEs, and start-ups.

5. Cregital (Creative Agency)

Creative Digital Agency based in Lagos Nigeria. Cregital helps brands and businesses make digital and smart impressions.

Cregital reduces the bureaucracy found at traditional agencies by working closely with clients to understand their business objectives and help them grow within their budget.

6. Dodo (Design Agency)

DODO is a creative agency that helps businesses stand out in the market. Through human-centered processes, this design agency helps brands build unique experiences for customers.

Services offered by DODO includes – Brand Strategy and Identity Design, Print and Packaging Design, Website Design (UX and UI Design), Customer Experience Design, Digital Marketing, Customer Research, and Data Visualization.

7. Ellae Creative (Creative Agency)

Ellae is an energetic and talented creative agency based in Lagos, Nigeria. The agency blends intelligent creativity with a sincere collaborative approach, consistently delivering powerful results through brand, communication, creative and other digital channels for clients.

At the heart of Ellae is a team of creative and strategic professionals, all sharing in the same creative passion, philosophy, and firm belief in the power of great ideas.

8. Amplify (Marketing Agency)

Amplify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.

The team at Amplify is made up of digital marketers, technology enthusiasts, designers, social community managers and innovative and creative change-makers using technology to create more memorable digital experiences for brands across the African continent.

9. Bytesize (Marketing Agency)

Bytesize is a full-service digital communications agency in Nigeria that combines consumer research, creativity, and insight to transform your business.

The digital marketing agency is specialised in delivering precise strategic thinking and digital marketing direction that can turn your rapidly concept from vision to reality.

10. Wild Fusion (Marketing Agency)

Wild Fusion is the leading digital marketing agency in Nigeria. It is the first certified partner of Google Adwords in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.

They are dedicated to offering a wide array of marketing services which include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Creative Development, Web Analytics, SEO, Customer insights and Training.

NOW WE BROUGHT THEM TO YOU, YOU SHOULD KNOW…

that getting an agency that could deliver on that brief with apt concentration is a tough task because agencies who have a bigger, more prominent clientelle base will usually handle jobs for little clients with a little less more concentration and attention to detail (not always the case though).

 

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Instagram makes move to begin removal of fake likes and followers

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People will do anything in their power to work less and still earn money. this is why casinos, the lottery and crypto-mining are so popular. It’s also the reason behind a lot of people hoping to make it in the social media “influencer” space going to extremes by manufacturing likes and followers in the hope they can convince companies to give them free stuff to advertise on their platform.



This is a phenomenon which Instagram is currently dealing with as the site is seen as a growing platform for influencers and brands to market products given its young and impressionable user base. In fact, there is even a current trend reported in The New York Times called “nanoinfluencers” which is even seeing people with as few as 10000 followers approaching companies for free products in exchange for advertising them to their followers. All this means though is that people hungry for the extra income and swag are turning to “fake” likes and followers through apps which will automatically like and follow everything you post, thereby artificially boosting the popularity of our posts.  Something, which even if it’s just a few, is not fair to the rest who are legitimately trying to build up their network.

IMG-20180912-WA0030

However, according to the latest report, Instagram has developed a way to counter this issue by using machine learning tools to help identify which accounts use these services and automatically remove the likes, follows, and comments that come with it. Like with Twitter’s crackdown on bots, the hope is this will remove much of the fraudulent activity that takes place on the platform and protect companies who want to promote their products from illegitimate claims.

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 It’s definitely something which needs to be done and hopefully clean up the social media platform from those trying to “game the system”. While Instagram has long removed fake accounts from their platform, this will be the first time they are narrowing in on fake likes and followers and it will be interesting to see exactly how widespread the problem is by seeing how much it changes existing nanoinfluencers on the site.Personally, I’m still amazed that all it takes is 1000 followers for companies to take an interest in you. Now all I need to do is find a thousand friends who actually want to follow me. How hard can that be?

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