page contents
Connect with us

Business

How My Life Instantly Changed for Good

Published

on

166669823-612x612

I’m Jossy Katung, a 25 year old lady working-class lady. I’m not always going to be the prettiest girl in the room but i sure had a lot going for me in the looks department especially knowing i was blessed with a firm derriere that seemed to bring a lot of attention my way despite always ensuring all was decently covered.  I was tired of experiencing blockades and dead-ends on the job. I knew i was neither promiscuous nor on a  mission to seduce anyone by way of provocative dressing or untoward behaviour. All i ever wanted was to work and get paid for my contribution on the job.

It all went well until sometime in 2015 when the company i worked for at the time experienced a staff turnover. We had new managers and execs join the company and with this came many who thought every woman on their team was a plaything attracted to money, a good car and posh living spaces. The top dawg was a man who had lost count and wanted every woman who came into his space, single or attached. His lecherous looks sent cold chills up my spine whenever i had cause to visit his office. Most of my female colleagues weren’t helping as the grapevine was bursting with news of who was dating who now within our office.  On a faithful evening that i was working late, one of the new managers met me at the store room which was barely large enough to contain two people and tried groping and forcing himself on me. I resigned the week after that event.

Changing jobs did not help as i suddenly had a phobia for male colleagues. It could have been my phobia or simply an event i had come to always expect but the harrassment became more brazen and rampant. Lip licking, unwanted body contact, vulgar statements etc. The more i warned them and the sterner i became, the more rampant it got. After reporting two incidents at the office, i was nicknamed sister Jossy. I was tired of all this and decided to start a business venture selling curtain materials and designing homes. Things went well for a while until i noticed one issue, many of my clients would buy my curtain materials, let me sew it for them but would not want me to come to their homes and complete the interior aspect of my business which honestly was where the real money was. This happened a bit too often and got me worried. I was so worried that i decided to stop this business and resign to fate on any job, maybe even attempt accepting the next advance since my constant refusals have made me enemy no 1 instead of achieving the reverse. After much thought, I spoke to my pastor’s wife who finally placed a finger on what the issue was. She said that many of the mature women who happened to constitute a larger percentage of my customer base were insecure and didn’t trust their randy husbands with a young lady for a minute. She then suggested that i figure out ways to promote what i did without having to be physically present. She then gave me a suggestion that changed my entire life.

I was so excited that i didn’t know how i made it home. I quickly opened my laptop and just like she had described it, there it was. I quickly took pictures, uploaded my products on  BrandMarket(BM) platform and in less than two weeks, made almost $800 from people buying my products directly and an extra $1,300 from commission agents who reffered my Interior decorating services to people who they knew. I can’t thank God enough for this breakthrough but i also could not contain it. I couldn’t believe that this ecosystem of sellers, buyers and referrers could give my life a whole new meaning.

Just last week, i resigned from my day job as my sales income became 5 X my monthly salary in just 2 months. My joy knows no bounds at this moment but my gratitude led me to write to my fellow sisters who go through hell all in the name of doing a business to consider other smart options of getting the word out.

*A true-life testimonial from a BM beneficiary.



FOLLOW US ON INSTAGRAMLINKEDINYOUTUBETWITTER & FACEBOOK

The platform is 98% free. The 2% who pay BrandMarket $1 to promote their products on the platform’s ‘featured ad segment’ enjoy weekly campaigns via publisher networks and get buyers and potential customers viewing their products.

You have the privilege of knowing more by reading up on the platform policies here bm.brandenvoy.mobi/policy/

TO DOWNLOAD OUR MOBILE NEWS APP CLICK HERE

Business

I’ve always wondered, Why do billionaires buy media empires?

Published

on

An article by Jordan Murray

Although the financial situation for newspapers remains less than ideal, billionaires continue to invest in print media for their institutional worth, with aims to make publications self-sufficient.

If you had $190 million to spare, what would you spend it on?

If you’re Marc and Lynne Benioff, you’d buy a media empire. The flamboyant CEO of Salesforce and his wife purchased the publication from Meredith Corporation a few weeks ago, quickly distancing themselves from the magazine’s editorial direction.

It was a decision that was made, Marc admits, without much forethought, and its spontaneity is as much a product of his outsized personality as it is of his wealth. Indeed, the large cash infusion represents a boon for Time, but represents only around three per cent of the Benioff’s net wealth. It’s endemic of a larger trend in business of high-earning CEOs bankrolling print media to insulate cultural institutions from economic and technological changes.

Marc Benioff, CEO of Salesforce

Marc Benioff, CEO of Salesforce

While many are grateful for Benioff’s financial infusion, others are suspicious of his motives and the pressures he might exert on the newspaper’s editorial position. For his part, Benioff has moved to assuage those concerns, with Time’s chief content officer Alan Murray saying the Benioffs were willing to “put journalistic integrity ahead of corporate gains”.

Otherwise, Benioff’s purchase of Time appears to be an effort to preserve the periodical, as opposed to turning it into a vehicle for his political views. That hasn’t comforted some sceptics though, who have witnessed the financially precarious situation that arises when business leaders expect returns on their investments.

Why would anybody buy a newsroom?

It’s easy to compare billionaires with an interest in media empires to Charles Foster Kane, Orson Welles’ ruthless newspaper magnate. The truth is often more complex than that. Some CEOs, like Jeff Bezos, purchase flagging institutions not out of pity but out of a profit motive. Bezos, after all, was initially unmoved at the prospect of purchasing a business that haemorrhaged money and that he didn’t know much about.

However, he saw the opportunity as having a greater sense of rightness to it. “If this were a financially upside-down, salty snack food company, the answer would be no,” Bezos reasoned, “But as soon as I started thinking about it that way, I started to realize The Washington Post is an important institution.”

“If this were a financially upside-down, salty snack food company, the answer would be no,” Bezos reasoned, “But as soon as I started thinking about it that way, I started to realize The Washington Post is an important institution.”

Nowadays, The Washington Post is profitable, thanks to Bezos’ technological direction as much as his financial contributions. He has remained outside the newsroom, and has instead focused on the newspapers’ economic situation, preferring not to think of his contribution as a “philanthropic endeavour”.

A comparable situation arose for Laurene Powell Jobs, when her Emerson Collective purchased The Atlantic in July 2017, saying that “there’s a door between Emerson and the Atlantic, but it only swings from the Atlantic into Emerson; it doesn’t open in the other direction”.

Like Bezos’ approach, the emphasis wasn’t on editorial direction as much as it was on improving the economic function of the publication itself, which Jobs managed to do. Although the financial situation for newspapers remains less than ideal, billionaires continue to invest in print media for their institutional worth – an often-achievable goal, as newspapers are relatively inexpensive investments – with aims to make the publications self-sufficient.

Laurene Powell Jobs

Laurene Powell Jobs

Do things always work out?

In contrast to those two particularly fortunate cases, other entrepreneurs aren’t quite as committed to the outcomes of their chosen publication, quickly losing patience with their investment and becoming eager to rid themselves of it.

Perhaps the most notorious example of this is Joe Ricketts, whose purchase of Gothamist prefaced an attempt to merge the idiosyncratic vehicle for snark and culture with his own New York-centric outlet, DNAInfo. The arrangement lasted for only eight months, in which time both newsrooms complained about mismatched agendas. When the staff of both publications attempted to unionise, Ricketts simply shut both down and walked away from the situation.

Similarly, Peter Barbey purchased The Village Voice in 2015 promising that he was “flat-out serious about getting The Voice to be a major Manhattan publication”. Three years later, he unceremoniously shut down printing, citing “business realities”.

Such billionaire investments in newspapers are met with suspicion by the journalists who work for them not because they portend maleficent editorial direction, but because they often become more accountable to the economic concerns of one person. Much like any other business, if there isn’t a model for self-sufficiency to work towards, that often means that the end is in sight.

Much like any other business, if there isn’t a model for self-sufficiency to work towards, that often means that the end is in sight.

So, what happens next?

In conversation with CNBC, Joshua Benton, director of Nieman Journalism Lab at Harvard, cited several reasons for why billionaires choose to become involved in media, including “a mixture of … sincere appreciation of the art form, … a desire to see it flourish … [!and!] a sense of civic responsibility”.

Moreover, the chance for growth in an industry that has struggled to adapt to digital distribution is immense and has proven profitable under the right leadership. Ultimately, the emphasis isn’t about establishing a vehicle for personal retribution. It’s about product differentiation and, eventually, financial returns.

It’s not difficult to appreciate how Benioff views the matter; he believes that there are two types of CEOs, those committed to improving the state of the world, and those who are not.

When he purchased Time, he was acting on that impulse, believing that print journalism deserved attention. It doesn’t mean he’s prepared to throw away a significant sum of money. It means that he’s willing to help a beleaguered industry through challenging times, with the sort of leadership and business expertise only an eccentric, carefree CEO can bring.

Continue Reading

Business

Ivory Coast: Ivanka Trump promotes cocoa businesswomen after farm visit

Published

on

ABIDJAN (Reuters) – Ivanka Trump vowed support for initiatives to promote women in business on Wednesday, after visiting an Ivorian cocoa farm on the second leg of her African tour.

U.S. President Donald Trump’s daughter, who works as his adviser, was speaking at a forum on women’s economic empowerment in Ivory Coast’s main city of Abidjan.

She arrived in Ivory Coast on Tuesday, after visiting Ethiopia. Ivanka is championing the Women’s Global Development and Prosperity initiative, which officials have said aims to economically empower 50 million women by 2025.

“It’s a social justice issue, it’s an economic issue, it’s a defense issue, and it just plain makes sense,” she said of women’s economic empowerment in Africa.

But she added that “there are substantial barriers,” such as lack of access to capital for 70 percent of female business owners, and that women made up just 15 percent of land owners on the continent.

Earlier she visited a cocoa farm in Adzope, in southeastern Ivory Coast, where she announced a US AID and World Cocoa Foundation initiative to give $2 million to female cocoa farmers.

Ivory Coast produces more than a third of the world’s cocoa.

Writing by Tim Cocks; Editing by Toby Chopra

Continue Reading

Facebook

Advertisement
Flag Counter
Advertisement

Trending

Copyright © 2018 Anttention Media. All rights reserved