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9 Ways to Market Your Small Business During the Holidays

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It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us. Most of probably won’t be celebrating all of the upcoming holidays, but collectively, your customers will, and they’re all opportunities to push out more sales.

And to eat, of course. Never miss that opportunity.

Now is the time to get organized. Here are nine things that you have to do now to be more memorable this holiday season.

1. Prepare your calendar.

Make sure that each one of those holidays is marked and has a reminder. You want plenty of time to prepare seasonal content for each of those holidays, get it online and promote in time for people to cash in. Share the calendar with your team and plan. Create your holiday social media calendar well in advance, because you need to remember that your team will be taking time off. So, the more you plan ahead, the better.

2. Offer a sale.

The easiest way to make the most of the holidays is with a sale. Black Friday and Cyber Monday have no tradition behind them except a chance to boost sales by cutting prices. You won’t even have to put up decorations or buy a Cyber Monday Tree. Just make sure that you know which products you’re going to discount before the holiday and by how much, and prepare your marketing material.

3. Throw in a gift.

A great way to sweeten the deal and show that you’re not just cutting prices but also celebrating a holiday is to give your customers a gift. That could be something as simple as an information product or a coupon, or as complex as a Lego Millennium Falcon (hint, hint). But, make your customers feel that you’re celebrating with them.

4. Create a video or a few.

If you’re not using video to promote your business, you’re not making the most of all the marketing power the internet has to offer. You don’t even have to spend hours fiddling around with editing software. Platforms like ly/promo” rel=”follow”>PROMO by Slide.lynow make it very easy to create a video by choosing from pre-shot and pre-edited high-quality footage, share it … and start making the next one.

5. Stay active on social media.

The holiday season is not the time to take a social media vacation. You’ll need to be active on all your usual platforms, preparing your audience for the next holiday and priming them to buy. Encourage your Facebook followers to share your video and have plenty of good pictures to share on Instagram.

6. Send a personal email sharing your story of the year.

And don’t forget good old-fashioned email marketing! An inbox can feel more personal than a public post so write up a good story related to your business and thank your customers for being a part of it. And don’t forget to include a call to action.

7. Decorate your storefront.

You might not have to run out and buy a Black Friday bush, but you should add some banners to your website, adjust the design of your store window and get festive with your packaging. Customers should feel that they’re making the most of a time-limited opportunity, even if there’s another one just around the corner.

8. Update your goals.

As you approach the end of the year, this is also an excellent time to take another look at where you are. Review your goals, set new ones and update your content so that it looks fresh and up-to-date. The holiday season is the perfect time of year to shift gears or change direction.

9. Show your personality!

And don’t forget that holidays are a time of fun. Don’t be afraid to let your hair down and enjoy yourself. You might not be able to party with your customers, but you can joke around with them, be yourself and build a real relationship that will take you right through to next year’s holiday season.

The holiday season is inclusive, no matter which one you are celebrating. Incorporating a little bit of holiday cheer into your marketing strategies during these months will make you more relatable and memorable to your customers and audience. Take the time and complete the additional work to make sure that you and your team aren’t missing the best opportunity to connect more authentically with customers.

24 Hours Across Africa

Apple unveils new iPhone 11 with a triple-camera

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Apple Inc (AAPL.O) caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix.

The announcements came at the company’s biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price.

The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. The service will not be available in China when it launches, nor will the Apple Arcade video game subscription.

Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service. That catapults the new service into a rarified group of companies.

“I think the pricing on the Apple TV service was definitely a positive surprise,” said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. “That’s why you’re seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku. Clearly, that was a positive that people were happy to hear.”

There was no bundle with Apple Music or other services as some analysts had expected. But Ben Bajarin, an analyst with Creative Strategies, said the TV service, a $5 a month “Arcade” gaming service and the base model iPhone 11, seem designed to draw in users for the longer term.

“We weren’t expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were,” Bajarin said. “They know once consumers get into their ecosystem, they don’t leave.”

Apple said its new iPhone 11 will come with two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. Prices start at $699, down from last year’s new iPhone that started at $749.

The more expensive iPhone 11 Pro will have three cameras on the back – wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at $999. The iPhone 11 Pro Max with a bigger screen starts at $1,099. The new phones are available to order Friday and will start shipping Sept. 20.

Rivals including Huawei Technologies Co Ltd and Samsung Electronics Co Ltd (005930.KS) already sell phones with three cameras on the back. While Apple once tested the upper limits of what consumers would pay for a phone, it is now giving ground on prices, even making older models available at significant discounts to the latest technology.

“Consumers absolutely still care about cameras. That’s why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “Apple was playing a bit of catch up, but Apple did bring their game, particularly on the video side of the camera, where I do think they’ll have the leg up.”

Analysts expect Apple will sell around 200 million iPhones in the next year, in addition to other devices, and while many of those will be in China, it ensures at least tens of millions of potential viewers for the subscription service.

Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said Apple’s lower priced iPhones “aren’t exciting on the surface, but the low streaming price may suck in some new subscribers.” Apple shares gained 0.8%.

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24 Hours Across Africa

Oando has announced the discovery of Gas in Niger Delta

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Oando plc through its molecule subsidiary oando energy resources (OER) on wednesday said it has made a correlation gas and quantum discovery in its fields in the Niger delta

A disclosure sent to the Nigerian Stock Exchange said the project is a joint venture arrangement among the Nigerian National Petroleum Corporation (NNPC).

Details showed that the NNPC owns 60 per cent stake in the project, while Oando and NAOC, the operator controls 20 percent each.

The discoveries were made in the deeper sequences of the Obiafu-Obrikom fields, in OML61, onshore Niger Delta, the oil firm said.

The Obiafu-41 Deep appraisal/exploration well has reached a total depth of 4.374m encountering an important gas and condensate accumulation within the deltaic sequence of Oligocene age comprising more than 130m of high quality hydrocarbonbearing sands, it said.

The company added that the find amounts to about 1 trillion cubic feet of gas and 60 million barrels of associated condensate in the deep drilled sequences.

The discovery is part of a drilling campaign planned by the Joint Venture aimed at exploring near-field and deep pool opportunities as immediate time to market opportunities.

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